Using Hole in One Insurance to Raise Sponsor Dollars

Using Hole in One Insurance to Raise Sponsor Dollars

 

When considering how to spend budgets for upcoming golf tournaments, many golf tournament directors question whether to provide Hole in One Prizes for their event.  

 

I think that it is first important to accept the fact that having the opportunity to win a new car or $25,000 cash will liven up your tournament.  It is a competitive market for getting golfers to come and play in your event, so as the tournament director it is important to make each players experience the best that it can be.  I know that you’re saying to yourself “no one ever hits these things” but from experience let me tell you that they do.  More importantly, this is about creating memories, and all of a sudden people will remember for years to come, just like fish stories, about the hole in one that got away.

 

But how can you justify spending the money? Let your sponsors help you to be a better tournament.  There are typically four par three holes on most golf courses.  If your cost for hole in one insurance is $600, then sell each Hole in One sponsorship opportunity for $250 each or all four for $800. Just as importantly keep recognizing your sponsor before, during and after so that they feel good about being involved. Provide them with nice signage that emphasizes their names or logos, recognize them during the award ceremony and perhaps in the newsletter. 

 

Now you have made your event more fun as well as raised a few extra dollars for your cause.  And if someone wins a new car, you will have made them very happy as well.  Remember, your sponsors are there because they believe in what you are doing, help them to be involved.

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